At CD Waste, our mission has always been clear, to lead the way in sustainable waste management for London. Now, with our recent rebranding, we’re excited to present a fresh new look that reflects our growth, values and ambitions for the future. This transformation spans every aspect of our brand, from visual identity to digital presence, making it more cohesive, modern and aligned with our mission.

The New Logo: A Symbol of Progress

Our logo has undergone a complete makeover to better represent who we are today. The updated design features sleek, modern elements that symbolise sustainability, innovation and the cyclical nature of recycling. The design features two curved arrows forming a continuous loop within a circle, resembling a Möbius loop. This universally recognised symbol signifies that products or packaging can be recycled and processed into new materials. 

A Palette Inspired by Purpose

Our updated brand colours, shades of green and blue are not just visually appealing, they represent our dedication to a cleaner, greener London. Green reflects nature, sustainability and growth, blue symbolises trust, professionalism and reliability. Together, they tell the story of our mission in a visually compelling way.

Fonts That Reflect Simplicity and Clarity

The updated typography features clean, modern fonts chosen to enhance readability and consistency across all mediums. Whether you’re viewing our brochures, social media content or website, these fonts reinforce a sense of professionalism while keeping communication accessible and easy to navigate.

A Redesigned Website for a Better Experience

We’ve also refreshed our website to provide a smoother and more user-friendly experience. Our new site boasts improved navigation, detailed service pages and a fresh design that highlights our commitment to efficiency and innovation. It’s the perfect place to explore our services and learn more about our sustainable practices. Visit our website to explore the transformation.

Optimised Social Media Channels

As part of our rebranding, we’ve updated and optimised our social media presence on Instagram, Facebook and LinkedIn. With consistent branding, accurate information and engaging content, our channels now provide a seamless experience for our audience. Follow us to stay updated on our latest initiatives, services, benefits and sustainability tips.

Instagram: https://www.instagram.com/cdwastemanagementltd

Facebook: https://www.facebook.com/cdwaste

LinkedIn: https://www.linkedin.com/company/cd-waste-management

Seeing the Rebranding in Action

From the vehicles we drive to the materials we share, our new identity is reflected across all touchpoints. We’ve worked to ensure that every aspect of our rebranding communicates our values and goals, creating a cohesive and inspiring experience for our clients and partners alike.

Why We Rebranded?

Rebranding is more than just a visual update, it’s a strategic step to better connect with our clients and communicate the values that drive us. This transformation represents our unwavering commitment to sustainability, innovation and being London’s premier recycling service.

Rebranding allows us to showcase our growth, adapt to evolving industry needs, and align our identity with our long-term vision. It’s a way to reaffirm our dedication to providing exceptional services while embracing modernity and sustainability. With this new identity, we aim to strengthen relationships, inspire trust, and reinforce our role as leaders in waste management and environmental responsibility.

What’s Next?

The rebranding is just the beginning. We’re dedicated to continuing our work toward a cleaner and more sustainable future for London. Whether it’s through innovative recycling solutions or community initiatives, we’re committed to making a lasting impact.

We invite you to join us on this exciting journey. Explore our revamped website, follow us on social media and experience the new CD Waste as we take bold steps toward a greener tomorrow. Together, let’s make a difference!